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                                                                   ----Development Strategies of Shandong Tiandiyuan Group


        The predecessor of Shandong Tiandiyuan Industry Co., Ltd. is Zouping Jinshengyuan Wines Co., Ltd. founded by Zhang Hongwei. In 21st century, seizing the good opportunity of China’s reform and opening-up policy, Tiandiyuan Industry organized and implemented the development strategy of “Quality Benefit”, “Scale Development and Brand Promotion”, “Brand Benefit and Diversification”, and adhered to the spirit of “Creditable, Innovative, Practical, Pioneering”, so that Tiandiyuan Industry, from small to large, from weak to strong, went towards better quicker stronger development road. Through years of effort, Tiandiyuan Industry has become a large private enterprise, dominated by wine industry and paper industry, and integrating foods,  power generation, new materials,  energy, logistics and cultural communication.


 


        First-stage Strategy(from 1998 to 2001): Take way of Quality Benefit development
        The first stage is the deepening stage of quality management. In this period, Tiandiyuan Industry deeply dug inner potential and carried out overall quality management concept. Tiandiyuan Industry promoted high quality product rate through “3-control management”: control quality of raw materials; control quality of production process; and control product inspection. Give full play to “Technology-driven, Market-oriented, Management-benefited” concept, improve inner quality and appearance quality constantly, and enhance technical content and product additional value. Tiandiyuan Industry has passed the certification of ISO9001:2008 Quality Management System, winning first chance for seizing market share.


    


        Second-stage Strategy(from 2001 to 2007): Take way of Scale and Brand Promotion Development
        Since its inception, in the development concept of “Survive by Quality, Develop by Credit, Win by Brand”, Tiandiyuan Group has focusing on brand building and brand image construction, making great effort on product quality control and customer service quality. with excellent quality, the products have been honored with such titles as “Shandong Famous Brand” and so on, the registered trademark “Tiandiyuan” has been rated as “Shandong Famous Trademark” and “China Famous Trademark”.Via overall quality management, Tiandiyuan Industry promoted brand recognition greatly, accumulated rich quality management experience, and gave full display to brand strategy effect. To seize the good opportunity of China’s reform and opening-up policy, Tiandiyuan Industry went towards the road of “Scale Development and Brand Promotion”, and won huge scale benefit and brand benefit.

      
   

        Third-stage Strategy(from 2007 to now): Take way of Brand Benefit and Diversification Development  
        Tiandiyuan Industry carries out expansion strategy of diversified quality scale and brand benefit on the basis of wine industry, making a sound development. Through years of “struggling, enterprising, innovating and development”, Tiandiyuan Industry has become a large private enterprise, dominated by wine industry and paper industry, and integrating foods, real estate, power generation, new materials, economy and trade, finance, energy, logistics and cultural communication. With preparation and construction of some new projects, Tiandiyuan Industry has stepped into expressway of scientific development. Our development blueprint - “The largest cellaring base in the north area of the Yangtze River, the largest production base of Mild aromatic Chinese spirits in the north area of the Yangtze River, the largest manufacturer of packing paper in North China”, comes true gradually.

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